The Fact of Times , My Professor Once Said “ This Type of Production Is Only for TV”
Its so crazy how the few members of society decide to think outside the box and use something that has already excited and morph it into something totally new! One time a few years ago in class , I asked my professor who was at the type teach the class fundamental techniques when it comes shooting and editing a product commercial. I asked him “How could we use this information for Brands and Social Media?”. He said to me “ that this was only geared to TV , social media isn’t really where you would apply this information”. I zoned out the rest of the class!
With phones making other devices less desired , I came to think about how high level television production on a social platforms can increase conversions!
How you might ask ?
Creating High-Converting Video Content
While most videos are easy to capture the attention of viewers, it takes a superb video to keep them watching and encourage them to subscribe to your channel or purchase your product. Because your target audience has so many options on the internet, it's critical to stand out so they don't abandon your site. Here are some pointers for making a video that converts well.
Make a Professional Hire
Your best bet is to hire a video marketing business with years of experience and technical know-how to provide the services you require. From creative services to delivery, full-service video production businesses can handle it all.
Make Your Own Thumbnail
Consider employing a smiling individual as your thumbnail because smiles imply friendliness and openness. There are internet tools that can assist you in creating a visually appealing video thumbnail.
Make your video succinct, entertaining, and fun.
Users' attention spans tend to shorten over time, so keep your movies short. Keep your audience interested by entertaining them right away.
Provide product details
Present your goods from several perspectives and include as much information as feasible. Product features and benefits, durability, ease of use, and shipping and returns are all factors to consider.Tell a Story
This helps build a connection with your customers. Explainer videos that highlight the value the product can bring have been shown to increase conversion by 20 percent. Brand storytelling can also capture your target viewers’ attention.
Narrate
This aids in the development of a relationship with your customers. Explainer films that emphasize the product's value have been demonstrated to raise conversion rates by 20%. Brand storytelling can also pique the interest of your target audience.
Gain the Trust of Your Audience
Including videos on your website or product page can help you gain client confidence and enhance conversion rates by up to 46%. Putting a face to a name or a brand allows your firm to become more relevant to your target market.
One Thing ALL Social Media Content Needs!
As Social Media becomes a large source of potential clients WE want to allow you to be better prepared! With this one tips expect to notice more engagement on your social platforms. To make things more simple we are going to solely stick to Instagram, Instagram is a very innovative Platform with many of the markets potential clients on the platform! Instagram also has new features ( IG Reels, IG Live, IG TV) that would reward you with more with organic traffic.
The One Step…
Subtle Call to Actions
An example of Subtle calls to action are when the Youtuber would remind the viewer to “Like, Subscribe, and Comment “. Even though that might be an obvious call to action this really helps Youtuber’s gain subscribers.
How Can we Apply this on Our Instagram?
Photo cues to remind viewers that there isn't only a like and comment button
Branding
Share
Save
Question at the End of Carousel
Boost Engagement by adding question towards ended of Carousel
Adding the question in the captions IS NOT the way to go! Have your followers engage with your post more.
Outro With Animation
An Outro Animation this does require more technical work with knowledge in Editing Software like Adobe Premiere, Final Cut Pro , and other softwares. I personally do believe that really pushes the level of quality of your post higher! Which would show your followers you are going the extra mile to provided them with professional productions.
Apply these to every post and watch the engagement that starts to happen on YOUR instagram. The Company has applied this ONE tip to our clients social media production and numbers started to jump which always makes use happy. More tips will be posted soon!
Thanks for Reading
-Art
RAW Artist: KaVozia Glynn
KaVozia Glynn also known as Kay is a 19 year old Creative Photographer. Her Instagram is @kayspov, I first noticed her work around last year due to her photo shooting in the Fort Pierce,FL and St.Lucie County Area. First impressions were very good, I love how she uses color hue and color tone in her photos. After I talked to Kay she recently filled me in on how she is taking on projects located in Atlanta,GA. I know she is cooking up some fire 🔥 and I cant wait to see! I asked Kay some other questions too and here are her response:
How do you motivate yourself in your career?
KaVozia: My motivation is the freedom and relief I feel from creative expression. I realized early that art, specifically photography, is something I will do regardless of validation from others or money. So, this idea of clout or money as motivation doesn’t mean much since I realized it was deeper than that for me. Like when I’m not creating for long periods of time, I’ve noticed it does take a toll on me. As dramatic as it sounds, I believe it’s directly connected to my spirit and my emotional well-being.
How would your 10-year-old self react to what you do now?
K: The 10-year old KaVozia would be a bit surprised. Back then, drawing and sketching was the only art I was consciously making. This is around the time when I started getting heavily invested in sports and that was all I saw for my future. Around that time I did start using DSLRs and put down disposables. My younger brother was just turning one and his dad had previously introduced me to his Nikon and how to use it. So pretty much ever since my brother Oliver was able to crawl, I became obsessed with shooting looks and portraits but I never thought of it as my future. 10-year old me would have never guessed it would go this far and definitely would’ve thought I’d be on somebody’s softball field or basketball court right now.
What's the best thing you've learned in your current position?
K: In my current position, the best thing I’ve learned is not to rush my projects or ideas especially for social media or the sake of pushing content. I see that in the end, the quality of my work and detail I put into it is the most important thing for me. Its taught me that I can still reach my target audience and future clients without stressing myself over follows or likes.
What is your definition of success?
K: On a materialistic level, I would easily say financial freedom. But more importantly, I believe I’ll truly be successful when I’ve achieved self actualization, gained a great level of confidence in my self, and able to consistently help others.
What's one work-related thing you want to accomplish in the next year?
K: In the next year, I’d like to apply to and receive more grants for different projects I’d like to do. After being selected as a recipient for Halsey’s Black Creators Funding Initiative this summer, my eyes really opened to all the possibilities. Coming from a lower income high school in a marginalized community, my artistic ways was never pushed as something to seriously pursue by teachers nor coaches. I feel like black upcoming athletes especially are always pushed athletic scholarships as the only option of success in the college and the real world. So realizing that isn’t the only way and that there’s plenty of unclaimed art-related grants and opportunities for us has made me excited to see just how far I can go next year.
What type of role do you want to take on after this one?
K: After this role, I’d love to tackle some role on a film set. Not sure exactly whether that’s cinematographer or assisting as far as directing, but I feel like I could definitely learn a lot regardless of the role and apply it to a bunch of ideas I have.
The First Millionaire Poster Boy?
A successful grocer, and later, printer, Frith fostered an interest in photography, becoming a founding member of the Liverpool Photographic Society in 1853.Frith sold his companies in 1855 in order to dedicate himself entirely to photography. He journeyed to the Middle East on three occasions, the first of which was a trip to Egypt in 1856 with very large cameras (16" x 20"). He used the collodion process, a major technical achievement in hot and dusty conditions.
Frith's journeys resulted in a total of nine publications, including Egypt and Palestine Photographed and Described by Francis Frith, a subscription series issued between 1858 and 1860, and Cairo, Sinai, Jerusalem, and the Pyramids of Egypt (1860). By 1859, Frith had earned enough to establish F. Frith & Co., which specialized in postcards of landscape and architectural views in Britain and the Middle East. After 1861, as he became more involved in the management of the company, Frith hired other photographers to provide views of Great Britain, Continental Europe, and the United States. F. Frith & Co. remained in business until 1968, long after his death.
Francis Frith was a successful entrepreneur and photographer whose topographical views responded to the high demand in the mid-nineteenth-century in England for pictorial evidence of Middle Eastern subjects.
He was so successful that he built a firm that became one of the largest photographic studios in the world. Within a few years, over two thousand shops throughout the United Kingdom were selling his postcards.
His family continued the firm, which was finally closed in 1971. Following closure of the business, Bill Jay, one of Britain's first photography historians, identified the archive as being nationally important, and "at risk". Jay managed to persuade McCann-Erikson the London advertising agency to approach their client Rothmans of Pall Mall on 14 December 1971 to purchase the archive to ensure its safety. Rothmans went ahead and acquired the archive within weeks.
Frith was re-launched in 1975 as "The Francis Frith Collection" by John Buck, a Rothmans executive, with the intention of making the Frith photographs available to as wide an audience as possible.
On 25 August 1977, Buck bought the archive from Rothmans, and has run it as an independent business since that time – trading as The Francis Frith Collection. In 2016 the company completed a two-year project to scan the entire archive and now holds over 330,000 high resolution digital images. The company website enables visitors to browse all 330,000 Frith photographs, depicting some 7,000 cities, towns and villages.
First Traveler Photographers?
Maxime Du Camp is a French photographer that decided to travel to different locations in North Africa and the Middle East. Du Camp and Gustave Flaubert both documented their travels, but Du Camp was the first pure documentarian to also produce a photographic project. Some historians say Du Camp was the first travel photographer and his work titled: Egypte, Nubie, Palestine, Syrie is a series covering the travels. As historians quotes, “The birth of travel photography” began from these pairs of writers, especially Du Camp. With a wooden Calotype camera and tripod, to ensure that images came out properly, Du Camp set out to personally take in the wonders of the world. Moreover, the film Du Camp used created an effect that produced black & white images. The process of developing these photos was intensely grueling due to the conditions of the Sahara desert, jugs of chemicals would have to accompany Du Camp everywhere. For the trip Du Camp took along his wooden Calotype camera and a tripod. The Calotype wasn’t in popular demand due to the patent of the calotype being expensive. Du Camp wasn't shy of opening up his wallet and he saw the potential of using a calotype over other cameras at the time, his camera was relatively small and can be easily carried around. Furthermore, the high-quality writing paper as the media for its negatives did help Du Camp create multiple copies of the images from his travel. Which he was able to bring back and share with the world what these Egypt monuments looked like in 1852.
The Capturer Of Motion
Eadweard Muybridge most known for his images of the former governor of California, Leland Stanford race horse. Where he was able to capture the movement of Stanfords prime horse frame by frame.
Stanford hired Muybridge for a portfolio depicting his mansion, other possessions, and to seek the answerer for this question.
When horses are galloping is there a moment when all four feet are off the floor?
How?
Muybridge was able to accomplish this by creating a series of wires ran from the angled wall every 21 inches to the shed where they pulled triggers connected to an electrical circuit. When the horse ran down the track it would trip the wires, pull the trigger that closed the electrical circuit, and release rubber springs loaded at 100 pounds of pressure that snapped the shutters closed at one-thousandth of a second.
Stanford racehorse Occident was the subject that Muybridge would be photographing but not in the traditional portrait sense, but in more constructive scientific way that ended a wager in Stanfords favor.
